Retail FAQ
Do people use social media for CPG?
In today’s digital climate, consumers are starting their search for consumer packaged goods online. An increasing number of people are using online searches to make CPG purchasing decisions, and if your business does not have a strong online presence, your brand will fall to the wayside.
What social channels should CPG brands have a presence on?
93% of mothers engage with social media daily; mothers are the deciding factor for most CPG purchases in most homes. While the powerhouses of Facebook and Pinterest reign supreme for mothers and other CPG shoppers, ICUC will help your company assess what platforms will be most effective for your niche audience.
We want to do more with social media, but our budget isn't extensive - can you still help us?
ICUC will try and come up with a solution that falls within your budget’s parameters; contact us today to get started. Our value add is that we become an extension of your team, allowing you to scale without the expense of hiring.
Will social media help us stay on top of our CPG competitors?
It’s never been easier for consumers to switch brands within the CPG industry. Stay ahead of your competition by doing a deep dive on your audience. ICUC helps you communicate your brand value and leverage UGC to drive sales.