Consumer Insights FAQ
How do you capture consumer insights?
Our team picks the best AI tools to track and perform social listening on your audience and brand across your owned channels, and any public sphere where your brand is mentioned. In the space where tools have API limitations or do not exist, our team can layer on manually to help gather additional data for a more robust understanding.
What kind of data points do you provide?
We provide you consumer insights based on your marketing activities – our reports span from weekly activity reporting to specific digital campaign tracking. From engagement numbers, sentiment, influencer monitoring, share of voice, and more, each data point is hand-selected paired with insights and recommendations on actionable next steps for growth.
What are vanity metrics?
Vanity metrics are numerics in social media that are performative and not substantive. Our goal is to uncover data that tells a deeper story about your audience and their relationship with your brand across the digital ecosystem.
Who creates the insights from the data in these reports?
The ICUC Insights team is composed of highly-skilled data scientists and journalists. They hunt through the findings and ask curious questions to discover untapped, unobvious opportunities to strengthen your social strategy.
How do you price your services? What is your pricing model?
Our pricing model is based on several variables:
What channels are you looking for data from?
Is there a tool or will our team have to manually support gathering data?
What are your business goals?
What kind of cadence are you looking for? Weekly, monthly, or campaign-based?