Restaurants & Food FAQ
How is social media changing the food industry?
Since the rise of social media, every one of your consumers has become a food critic with a powerful following. Poor customer experiences will come back to bite your business more than ever before. It’s crucial for food and beverage companies to employ unique and strategic marketing tactics to capture the attention of today’s consumer.
Can you protect us from a crisis online?
Social never sleeps, and a PR crisis can strike anytime, especially in the food industry. ICUC is ready to take informed action on millions of conversations, 24 hours a day, 365 days a year. Our global team of moderators watches your brand around the clock, protecting your company against potential crisis before a situation ever arises.
What social media channels should my brand focus our marketing on?
The answer to this question depends heavily on several factors, including specific market sector, brand story, corporate regulation, and your unique audience segments. ICUC will utilize our custom reporting solutions to help determine which social media platforms your brand will benefit from the most.
Will you assist us in keeping up with trends?
ICUC has a suite of tools to help you listen to your audience and uncover insights. From there we transform social media data into actions. Get informed and stay ahead of your competition.
How do you price your services?
Our pricing model is based on several variables: What volume of content do you need ICUC to manage? What kind of response time (SLA) are you looking for? What channels does ICUC need to manage? Are responses scripted or unique based on situations? Do you need publishing/scheduling services? What are your goals? As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started!