Social Listening FAQ
How does social media listening work?
With a dynamic combination of sophisticated technology and human experts, we’re able to listen to conversations your customers are having online. Our social media listening tools allow our agency to sort through a variety of metrics, from sentiment and location to demographic information. We then provide your company with customer reporting, analytics and strategic, data-driven advice on improving engagement.
How do you come up with insights?
Insights are data-driven from the measurements collected through our social listening tools. Among many other measures, we utilize ICUC activity reporting, influencer identification and campaign performance analysis to provide you with valuable company insights. These digital data insights will increase ROI and generate new leads for your business.
How does social listening data make a difference for my company?
Social listening informs your business on strategic decisions for your digital presence and brand reputation. It certainly made a difference for one of our clients, the FIFA World Cup. For the last FIFA World Cup, ICUC analyzed 1.5 billion social data points. We analyzed all incoming conversations and then provided daily reports on key matches, players and incidents to support communications planning. The end result? The big data reassured FIFA that any new marketing strategies would resonate with their audience.
What is a social media listening tool?
Social media listening tools are technologies that help our agency to track mentions of your brand. These tools don’t just analyze social media channels, but also capture data across new sites, online publications, review sites, and more.
How do you analyze social media accounts?
Our Social Media Listening Services use a variety of tools from image analysis to crisis monitoring executed by humans and technology. The exact tools depend on your specific social needs. We have the ability to track trends and build reports around your campaigns, influencers, audiences, competitors, and industries.
What are some of the data metrics that ICUC can capture?
ICUC can report on a number of metrics related to your engagement, impressions, reach, clicks, video views, user sentiment, conversations, online mentions and more.
How do you price your social listening services?
Our pricing model is based on several variables:
- What volume of content do you need ICUC to manage?
- What kind of response time (SLA) are you looking for?
- What channels does ICUC need to manage?
- Are responses scripted or unique based on situations?
- Do you need publishing/scheduling services?
- What are your goals?
As you can see, it takes a conversation to get through the questions above – fill out the form on this page and we can get started!